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Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…
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Pricing
Free
$0
Cloud
per month
Growth
$17
Cloud
per month
Enterprise
Contact sales
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Mixpanel for Fintechs - Short demo
YouTube
Split MixPanel Integration Demo
YouTube
Improving the patient experience: User behavior analytics for healthcare
YouTube
Inside Mixpanel: Live Demo + Q&A
YouTube
Mixpanel Engagement Analytics for Confluence - quick demo
YouTube
The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
For more information, visit: www.mixpanel.com
Mixpanel Features
- Supported: Insights
- Supported: Funnels
- Supported: Flows
- Supported: Explore
- Supported: Retention
- Supported: Impact
- Supported: Experiment Reporting
Mixpanel Screenshots
Mixpanel Videos
Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data.
With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Competitors
Mixpanel Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Mixpanel Downloadables
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 8.9.
The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.
For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.
Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.
Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.
Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.
Users commonly recommend the following when it comes to using Mixpanel for analytics:
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Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.
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Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.
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Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.
Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
February 01, 2022
No customer support - at all. Badly documented and poor export API.
Score 1 out of 10
Vetted Review
Verified User
When I first started using Mixpanel, the customer support was quite good. I had a problem getting raw data and they helped me. However, a few months ago they made some changes and free plan customers do not get any support from Mixpanel, the only option is to post a question on the community page, which is never answered at all. So there is no way of solving any technical issues or doubts now. I was semi-happy before but I do not recommend Mixpanel at all now, I'll keep using it until I finish my current project but I'll look for an alternative for the next one.
- Track events
- Customer support, which is inexistent now
- There are many technical issues when exporting raw data and querying is very limited
- There are important details that are not documented so it is difficult to make sense of why some things behave as they do
- It is not really for developers or people with development experience. There are many "visual" and GUI tools but the export API is very limited and badly documented
May 29, 2018
Decent platform for web and mobile analytics
The Mixpanel platform is mostly used by our marketing department, but some specialists and managers from other departments, such as security specialists and data analysis specialists also use Mixpanel for different purposes. Mixpanel helps us to understand users, channels, locations, and devices from which the users visiting our website and mobile app.
- Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more
- Mobile analytics is very good, accurate and detailed.
- Real-time insights about users are very helpful.
- UI is not user-friendly.
- The security of the platform could use some work.
- Sometimes works slower than usual.
April 18, 2018
Good Analytics Platform
Our marketing department uses Mixpanel on a daily basis. The platform allows us to track all activity that is happening on our website. It is especially helpful for funnel tracking, as we can see on what stage of their sign up process the particular group of users are and adjust our user acquisition strategy.
- Allows to track all activity that is happening on our website.
- Funnel tracking is very good, it shows on what stage of their sign up process a particular group of users are.
- A/B testing is also good, I'd say it's even better than in Google Analytics.
- Reports are not visual enough and sometimes there is some missing or incorrect data.
- Mixpanel does not provide a phone support, just email.
- User Interface looks nice, but it is not very user friendly and it is sometimes hard to find what you need on the page.
April 11, 2018
Great for mobile users behavior analyze
Mixpanel is being used by marketing team in our company. The tool helps to analyze our websites and mobile apps and see how our users behave when using the website or the mobile app. Also, Mixpanel is great for A/B testing and our team uses the tool for this purpose.
- Mobile App Analysis is great - we started using the Mixpanel when found out that it provides very detailed mobile app users' analysis.
- Good for startups - Mixpanel offers pretty good free plan, which is very useful for startups.
- A/B testing capabilities are good and the feature is very easy to use.
- Their API is not very scalable.
- Reports could be more visual and have more graphics.
- Sometimes the software is very slow.
February 01, 2018
A good happy medium between analytics and mobile communication
At my last company, we used it across both Marketing and Tech/Product teams. Marketing used it to send push notifications, analyze real-time data for marketing campaigns and understand funnel conversion of our app. Product/Tech teams used it to measure a/b tests.
- Real-time analytics
- A/B testing
- User Interface (it's logical and easy to understand)
- Push notifications sometimes had delays/errors and this meant us sending out erroneous messages to users.
- In-app push notifications weren't refined well (there was no expiry date on them so remained active even when no longer relevant)
- CS response was slow
January 09, 2018
My journey with Mixpanel!
We at CutShort use Mixpanel across the organization. It helps us to understand:
- Our users' profile and their activities on our platform.
- Funnel creation helps us to understand where we are losing our users.
- Track users' activities
- Create funnels
- User Segmentation
- Mixpanel doesn't do a user search when I write a full name of a user, it takes only the first name hence making things difficult and complicated.
- I cannot compare traffic sources between multiple date ranges, e.g. compare traffic sources for Nov 2018 vs Dec 2018.
- Error showing mechanism is very bad. User is typing at the bottom and error is shown at the top so a user doesn't even know why things are not moving forward.
- It's very slow.
February 28, 2017
Useful but flawed product
We use Mixpanel data across the entire organization, although the primary users are the product management team and our CEO. Making data-based decisions is a core concept of the company, so every data point is of vital importance to the company. We use Mixpanel to determine if and when users are engaging with our products, as well as optimizing conversion funnels and seeing essential drop-off points.
- Tracking all events that happen on your website on a personal level. The closest analogy that people tend to make is with Google Analytics, but while GA lets you see how users behave in aggregate, Mixpanel lets you track how individuals behave.
- Easy funnel and A/B testing tracking - again, much easier than with Google. Must faster to integrate new events and change tracking funnels.
- Segmentation - it's easy to segment out and see how subsegments of users behave (e.g. users which came from our website from a specific traffic source).
- Mixpanel has issues differentiating between 'real' and 'spam' clicks sometimes, registering bot behavior as if it were the behavior of real users.
- You can't clone funnels to make minor changes.
- It's not easy to compare two different funnels to one another.
- It's sometimes slow and unpredictable.
- There are occasional bugs where the date ranges selected show one thing, but the data you're looking at is for a different date range.